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Content Strategist / Brand Content Strategist
Posted On: 06 Sep, 2023 | Exp: 20 Oct 2023

Roles and Responsibilities:

  • Lead the creation and execution of our brand content strategy and editorial calendar.
  • Design brand campaigns to drive awareness, customer acquisition, and retention.
  • Develop an omnichannel content strategy across web, email, social, digital ads, media, etc working closely with the leadership team.
  • Ensure all content is consistent with the brand tone of voice, quality, and style across all devices.
  • Proofread and edit all material to confirm accuracy, clarity, and conformity to layout and design.
  • Drive the creative process by playing an active role in brainstorming, ideation, and collaboration.
  • Collaborate with designers to produce high-quality and -value brand content.
  • Plan and create content, including text posts, videos, and images for use on social media.
  • Monitor competition and market fluctuations to develop new strategies.


  • Bachelor’s degree in advertising, marketing, business, or related major.
  • Must have hands-on exp. of 2 to 3 yrs. in the relevant area.
  • MBA or relevant Post Graduation will be an added advantage.
  • Strong English speaking and writing skills.
  • Demonstrated experience developing a content strategy framework and editorial calendar; talented omnichannel content strategist (share examples).
  • Fair knowledge of related trends and innovative approaches related to communications marketing including earned, paid, digital, social & influencer engagement.
  • Leadership qualities to lead and motivate the team.
  • Candidate should possess expert knowledge on social media channels like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
  • General knowledge of Search Engine Optimization, Content Marketing, Google Ads, and other digital marketing strategies.
  • Relevant experience in determining a target audience and how to cater unique marketing campaigns to capture their attention.
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
  • Brief Knowledge of Creative Terms and Basics of Digital marketing.


Drop your CVs to[email protected]