Online Businesses that are outdated with their digital marketing strategy are limiting the growth of their brand by not keeping up with the times. Every business that needs to sustain in today's constantly changing digital marketing landscape, must adapt to current trends. Potential customers and competitors are aware of new marketing trends and to keep up with this, all businesses have an online presence. Here we are going to explore the 7 digital marketing trends for 2020, that we expect will see the most traction:
1.Artificial Intelligence: As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies. AI uses data from social media platforms and blog posts to analyze customer behavior and search patterns which help businesses to understand how customers find their products and services.
Many successful brands have adopted AI and use it within their marketing, For instance, Amazon utilizes AI to show just relevant items to customers, based on previous searches, buys, and views. This can improve the probability that a customer makes an initial purchase or turns into a repeat customer, with the customized experience being exceptionally looked for after.
Any behavioral information is the key source of AI analysis. For example, the kinds of products customer purchases, which pages they browse, which tools they use most, etc. With all of this collected information, marketers can easily analyze a potential consumer's needs to encourage actions that will ultimately boost sales.
2.ChatBots: Chatbots have been slowly making an entry from 2017, and will continue to be an important part of digital marketing in 2020. Chatbots make use of verbal interactions or chat windows to help potential customers to find what they’re looking for. This AI-based technology will be more intelligent than ever before. ChatBots uses instant messaging to chat in real-time, day or night, with customers or site visitors.
Many customers prefer interacting with chatbots as they are programmed to be smarter, respond to a wide number of queries in a meaningful way and resolve issues without requiring any human intervention, recall users entire buying history, and never lose patience. As the technology matures, one can expect chatbots to help businesses save over $8 billion per annum. Oracle says that 80% of businesses want chatbot by 2020. Brands that are successfully using chatbot technology include rideshare brand Lyft, Whole Foods Market, Fandango, Sephora, Staples.
3. Conversational Marketing: With all that discussion about chatbots, the reality of present-day advertising turns out to be clear: it's progressively conversational. Individuals like it as such, thus brands are responding. At the point when purchasers have an inquiry, 82% need a "quick" response.
Conversational marketing encourages a coordinated, continuous association among advertisers and clients. Ultimately, the primary objective of conversational marketing is to improve the user experience through a feedback-driven model that fosters higher commitment and reliability.
4.Voice-Powered Search: Smartphones and other gadgets have come up with a new feature of voice search. Google, Alexa, Siri, etc. are a few examples of how technology has begun interacting with us. From reading a text to doing the assignments for the client, users are much excited about this new feature.
This voice search has made it important for companies to rethink their digital marketing strategies. Voice search plays an important role in providing all the relevant information as a large percentage of customers finding details through voice assistance. Businesses optimize their website for voice specific keywords that people are searching for through audio content. AI is getting advanced and the number of errors made by voice assistants has reduced greatly.
5.Programmatic Advertising: Programmatic advertising means using AI, optimizing your online advertising campaigns. Programmatic is without a doubt the most cost-effective and efficient way for advertisers to buy digital ad space. This automation is much more efficient and fast, unlike previous methods that required human intervention and manual bids. This technology enables marketers to reach higher conversions and lower customer acquisition costs.
Ad placement, media buying, performance tracking, and target larger audiences over a wider variety of channels can all be handled by software. The majority of the digital displayed ads will be programmatic by 2020. Real-time bidding can be stressful and handing off these tasks to an automated system can be best for both you and your business.
6.Video Marketing: Video marketing is one of the most important marketing trends today as many internet platforms provide the option for sharing videos online. Video advertising provides the customers with a different way of connection and if you are not creating video, you are likely falling behind. This strategy of making a video to promote or market your brand, product, or service gets outstanding results in social sharing opportunities and investment returns.
A recent study found that 52% of customers say that watching product videos makes them braver in online purchase decisions and more than 50% of customers want to see videos from brands than any other type of content. The majority of customers also say that videos help them make purchasing decisions. Businesses say that Video on landing pages is capable of increasing conversion rates.
7.Social Messaging Apps: As social media has advanced, there has been a shift toward the use of social messaging apps. consumers are using the top three social messaging apps, WhatsApp, Facebook Messenger, and WeChat. Users around the world are logging in to messaging apps not only sending emojis to their friends but to connect with brands, browse products, and watch content.
Every month,10 billion messages are sent between people and businesses on Facebook Messenger and 55 billion messages are sent via WhatsApp every day. These social messaging apps have more combined users than Facebook or YouTube.Since people are spending more time messaging with each other, social messaging apps can be used to have one-to-one conversations that build relationships with a target audience. People expect businesses to be active on messaging apps because it’s a direct and easy way to interact with them.
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