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WHY DIGITAL MARKETING IS SO IMPORTANT FOR SMALL BUSINESS
  • Dec 03 2020

Digital marketing has become the norm of the day as it not only attracts large audiences online but is also extremely cost-effective. Digital marketing is a huge boon for small businesses due to visibility on the world wide web and accessibility to existing and potential customers; a stark contrast to traditional marketing methods.  

“Attracting, Binding, Converting and Delighting “ seem to be the most prominent reasons why digital marketing has become an irreplaceable tool for modern-day marketing.  Reaching out to the right kind of people that delivers the right kind of results is a sure shot way to sustain any business.

Why Digital Marketing Matters to Small Businesses 

Owing to a highly competitive market, small businesses look toward digital marketing to hold their own among larger, more powerful brands. In this technology-dependent world, small businesses rely on the outward reach of digital marketing campaigns that are pocket friendly and efficient which customers can access with just the click of a button.  Digital marketing is about building a relationship with the audience and sales will surely follow suit. 

Benefits of Digital marketing include: 

  •  Proven strategies and techniques 
  • Global reach at a lower cost 
  • Increase sales by targeting the right audience 
  • Making bonds with clients 
  • Track responses to marketing efforts instantly 
Reach Customers Where They Live 

Social media plays a vital role in most people's lives. Customers are often online scouting social media pages, websites, and using search engines until they find all the information they need at their fingertips. If businesses aren’t yet on a digital platform and visible on the search results page, customers cannot find what services are offered in and around their location, making it a lose-lose situation for both! 

To flip this situation around to a win-win situation, potential customers get the information from the businesses' webpage and potentially get influenced by the positive reviews posted online by earlier customers. In today’s digital age if a customer is unable to find a business presence online, they tend to skip over and head elsewhere in their quest for information.  

Your Competitors Are Already Here 

For any business to be successful, close attention must be given to the fact that the competitors are already online! Small businesses must closely observe their competitors and learn from their various campaigns of digital marketing, as they would have already established a web presence.  

Bench-marking a particular campaign type or selecting sample types helps to know what is working well with an audience and what is a complete “no”. Once the bench-marking process has been completed, small businesses need to find innovative methods for their own digital marketing campaigns to set them apart from the competition.  Customers cannot choose if they aren’t aware of a product’s existence! If customers begin to search for similar products or businesses,  it definitely matters to feature on the top list of search results.  

Be Accessible- Be Easy to Find 

When customers are looking for a product or service, they most likely start with a search on Google.  If a small business doesn’t have an online presence at all, it won’t be found and customers will go to a competitor instead. Posting regular blogs to interact with customers and commenting on relevant topics, learning search engine optimization are great ways to boost  SERPs ranking and be featured on the first few names that a customer finds on Google. 

 In fact, web accessibility offers many benefits, which go hand in hand with better user experience and dramatically improve the SEO of your website. Many businesses fear that accessing their digital content on the web will require a lot of extensive work, expertise, and a large financial investment. It requires extra effort and new ways of thinking but there is no need to break the bank. There are many tools, guides, and resources available for anyone interested in designing for accessibility. If a business can deliver a website that people can easily access, they have created a huge market growth opportunity for themselves.   

Get to Know Your Target Audience   

One of the best things about digital marketing is that it allows businesses to consistently communicate with their clients.  Understanding clients and what they want from a business and areas of improvement with constant feedback are some of the major advantages. It helps build customer trust and builds long-lasting relationships.  

Small businesses often try to make the most of a small budget. There are many forms of digital marketing that allow you to communicate with your brand and reach a wider target audience even if your budget is tight. knowing the targetted audience and choosing a marketing strategy to reach them effectively provides outstanding results for your business.  

To sum it up, Digital marketing along with business referrals to friends and family and is the perfect tool to promote any small business and have a much better chance of long-lasting business success and sustainability. 

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