Own the Product Vision, Key Messaging, Digital & Social Media Marketing Objectives of the Brand.
Communicate Marketing OKRs (Objectives & Key Results) and launch plans to decision-makers across the organization – while being the most knowledgeable person of the product.
Execute Digital Marketing strategies for both the brand and the stakeholders (that includes social media posts, videos, reel) by working with a team of digital marketing & content experts.
Collaborate with marketing, content, design, and technology team resources to drive better decisions.
Make sure all product designs and strategies are aligned with the brand persona.
Coordinate and carry out client and customer meetings when required (this includes working with external vendors for Public Relation, Ad Commercials, and other Traditional Marketing Agencies).
Vendor management and coordination with the team to carry out outsourced activities.
Overseeing the overall Product usage, customer behaviour, marketing opportunities, offering product training (internally).
Requirements:
Excellent time management, leadership, and organizational skills.
Excellent communication skills, both written and verbal.
2-3 years’ direct product management experience.
Experience working with diverse teams and cross-functional communication and collaboration.
Strong product management competency in technology products with key skills in handling branding and marketing strategies.
Prior experience in Go To Market Strategy.
Shift Time: 9.30 am to 6:00 pm
Office Location: 2810 Matheson Blvd E Unit 801, Mississauga, ON